The history of our village begins with the legend of Kawakami Gozen, the goddess of papermaking. She is now revered by the paper industry nationwide. The legend has it that about 1,500 years ago, she appeared upstream along the Okamoto River in Echizen, and taught papermaking skills to the local villagers. Soon after, she was given the name Kawakami Gozen, and has since been worshipped at Okamoto Shrine as a goddess of papermaking.
Those of us who live in the Echizen washi village love and respect paper. In today's world, where diverse cultures mix and coexist with the latest technology, the interest in Japanese culture is likely to continue to grow. We have inherited washi, a beautiful and rich traditional Japanese craft, and will respond to requests by people who are fascinated by our trade. We will continue to promote our Bespoke washi around the world.
ロゴマークについて
VISUAL IDENTITY
The design for the E of Echizen is inspired by the traditional tool for making Washi paper. The W for Washi represents the manufacturing process of Washi paper. The movement of the design gives the impression of anticipation. Also, the design of the letter W varies according to where it is used. The letter E is kept simple so that any version of the letter W can match with the E. This reflects the versatility of Echizen Washi and how it can accommodate the needs of customers.
